Traffic Junction , a leader in pay-for-performance marketing solutions, has introduced TJ Optimiser (TJO) , a complete
web-based pay-per-click (PPC) management solution targeted at "affiliates/publishers" to manage, monitor and increase the returns on their PPC campaigns with Google AdWords. The launch of TJO coincides with the start of AD:TECH Expo and Conference, the leading event in the UK exclusively devoted to online marketing solutions, in London this week.

Traffic Junction has been using TJO internally to manage its own PPC campaigns to generate revenues from various affiliate relationships. The company has established a very successful track record with the use of this tool for leading travel industry advertisers such as Superbreak, Lastminute, Expedia and Thomas Cook, making it one of the leading players in the pay-for-performance market.

With the release of TJO into the market, Traffic Junction aims to assist affiliates and publishers to replicate its success and maximise the returns from their marketing spend.

As increasing number of marketers turn to affiliate marketing networks to generate leads, the opportunities for companies and website publishers to increase revenues by participating as "affiliates" are continually growing. As affiliates typically
participate in multiple programs run by multiple networks and use pay-per-click (PPC) programs such as Google AdWords to increase their affiliate sales, it is a challenge to monitor the spend and returns from the PPC campaign.