Hubspan President and CEO Selected to Speak at Cloud Computing Expo

Trisha Gross Will Examine How Cloud Computing Can Cost-Effectively Build Business Integration Communities

Oct. 30, 2009 09:00 PM

Hubspan, a provider of cloud computing-based business integration solutions, today announced that Trisha Gross, president and CEO, was selected by the Cloud Computing Conference & Expo West organizers to present during the industry event held November 2-4. Gross' presentation will focus on how companies can leverage cloud-based integration to cost-effectively build business integration communities and thrive during the current challenging economic climate.

Gross' presentation titled, "Leveraging Cloud-Based Integration To Increase Customer Loyalty, Retention and Revenues," will be held on November 2 from 7:25 - 8:10 p.m. at SYS-CON's 4th International Cloud Computing Conference & Expo held at the Santa Clara Convention Center in Santa Clara, Calif. All conference registrants who attend Gross' presentation will be entered into a drawing for an iPod nano. Attendees can pre-register for the Hubspan drawing and learn more about the session on the Hubspan website.

Gross' session is part of the SOA in the Cloud track, and her talk immediately follows a session on "How to Make the CIO a Hero Again," by IBM VP of Dynamic Infrastructure, Elaine Lennox. Hubspan and IBM are strategic partners and currently market a joint solution, WebSpan, which combines the Hubspan Cloud Computing-based Integration Platform with key components of IBM WebSphere integration software.

"There is much debate in the market about cloud computing and software as a service (SaaS), but the reality is when the right products are delivered via these consumption models, businesses can achieve real, quantifiable results along with strong economic benefits," said Gross. "Hubspan's business integration solutions impact the way small and large companies think about and utilize cloud computing, and it's transforming the way companies can grow their business and gain a competitive edge."

During the session, Gross will showcase real-world examples of how companies use cloud-based integration solutions to automate and streamline business processes and build stronger customer relationships. Additionally, she will illustrate how Hubspan customers such as Barnes & Noble.com are achieving a noticeable business impact through customer integration.

To register for the conference, go to: Cloudcomputingexpo.com.

About Hubspan Inc.
Hubspan is the leading provider of business integration solutions, helping companies automate business processes and provide strong collaboration among internal and external communities. Thousands of companies worldwide, from small enterprises to Fortune 500 firms, successfully use the Hubspan platform every day to build business communities and increase revenue. Hubspan's flagship solution is the WebSpan SaaS Integration Platform, a joint solution combining the Hubspan on-demand integration platform and IBM WebSphere integration software. WebSpan solutions solve real-world business integration challenges, from file transfer and EDI to supply chain and eCommerce processes to vast customer integration. For more information, go to www.hubspan.com/webspan.

About Yeshim Deniz
Yeshim Deniz is a Ulitzer blogger who writes about emerging technologies. She first started blogging in the aftermath of Hurricane Katrina. She broke the news on her blog about Condoleeza Rice's visit to Spamalot on Broadway as Katrina hit New Orleans. Yeshim was the first journalist to call for the resignation of the FEMA director, the day before Katrina hit New Orleans. She later helped to organize a "Change the Administration" march in Washington DC.